A universal language through pictographic design

Sodafish is a design studio focused on Icon Systems and Pictographic Design. It was founded in 2006 by Belgian designer Tom Nulens.

In a world increasingly defined by diversity and complexity, a simple icon can solve problems. Icons speak a universal language which has the power to transform your environment into an efficient and attractive communicative interface. It crosses cultural borders, without the need for clarifying words. It builds bridges, between interfaces and users, environments and inhabitants, signs and ideas. All with the unmistakable fingerprint of your unique brand identity. Put simply, a well-designed iconsystem will enhance the interaction with your user, interface and product.

Clients include (but not limited to) Sony, Codex digital, Cisco systems, Gettyimages, Immucor, Shutterstock, Journal international, Azumio, Benefitfocus, Cloudalize, Ecpat USA, A+Magazines, Nike, NXTGIG, One smart control, Aristo Music, Nedap, Weecare.

Good icon design is …


Pixel perfect design boosts the quality of your icons on both desktop and mobile environments.


When there’s less to read, you’ll read it faster. A well designed icon only contains elements that contribute to its message and recognition.


Consistency of style is just the beginning. Icons need to be visually appealing as well as functional. Beautiful as well as useful.


Good iconography is vector build and can be rescaled to any size without any loss of quality.


Good icon design will represent a visual extrapolation of your existing environment. In harmony with your interface, product and corporate identity.


Access more of your target group and more of their minds, with a fast and highly readable language that boosts recognition and memory retention.